Creative
evaluation is another service that IAMS offers its clientele who intend to publish
advertisements in this region. Whilst most advertisements initially designed
for the larger American and European markets, the Arab and expatriate communities
may not easily relate or identify with such messages, thus diluting the advertising
impact and ultimately leading to missed opportunities and wasted money.
Our
evaluation of the artwork ensures that Arabic adaptations are accurate, and
that the visual component is familiar to the mindset of the local consumer,
but most importantly we ensure that it conforms with local rules, customs and
traditions, which might vary from one locality to another.
Arabic
Copywriting And Adaptation
This
is an exclusive service offered to our regular clients. Once the goals are established,
we select the concept most suited and relevant to the markets being addressed.
This pre-designed concept is then fine-tuned or revamped from copy writing to
the typeface and calligraphy usage. Our suggestions are a harmonious blend of
artistic components that yield the desired impact. |
