In
the Middle East, press releases are considered to be a favour from the publishers
to regular advertisers, rather than dissemination of useful information to readers.
The result is usually boring texts issued at irregular intervals that sometimes
confuse rather than educate. At IAMS we have a uniquely different approach to
press releases.
We
have developed and managed theme-based, year round PR programs for our clients,
which have not only helped achieve a congruous image for the company, but also
ensured the product information side of publishing is given the attention it
deserves.
Organizing
press conferences, dealer and business meetings, special events and press relations,
including post evaluation of press release activities is all in a day's work
' at IAMS |
