Rules, Rules, Rules...... Most overseas advertisers are sometimes unaware of the advertising guidelines and censorship regulations that could be unique to each Gulf State, and which could change unexpectedly. Written rules are almost non-existent and one can only know what is acceptable and what is not from experience and an in-depth knowledge of habits, customs and practiced norms. IAMS advises clients on how far one can go on creativity, what is allowed and what is not…

 

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